Appoints Karen Roche as CEO

Seasoned Operations Executive to Lead Next High-Growth Phase for
Luxury Wine E-tailer

SONOMA, Calif.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#sommelierlt;/agt;–, a leading wine importer and online wine retailer, today
announced the appointment of Karen Roche to the position of Chief
Executive Officer. Ms. Roche is charged with leading
through its next high-growth phase.

Roche is well regarded in the wine industry for her role as COO of The
WineTasting Network (;, one of the earliest
online wine ecommerce and fulfillment operations developed for Napa and
Sonoma wineries in the early 2000s. The majority of Roche’s career has
focused on providing companies with strategic and tactical leadership
required for rapid growth. In addition to The WineTasting Network
(acquired by 1-800-FLOWERS), her experience includes roles as President
of Streetwise Reports, and Partner at Sibson and Company Management

Coming to and returning to the wine industry is a pure
joy for me, and I’m delighted that the team here has such a wonderful
camaraderie,” said Roche. “I’m looking forward to bringing my ideas and
operations expertise to help scale this company to the next level, and
deliver amazing wines to more customers.”

Since moving to Sonoma more than a decade ago, Roche has volunteered at
several nonprofits and currently serves on the boards of Sonoma Valley
Fund, Mentoring Alliance, and Kid’s Scoop News. She is founding member
and Chair of the Finance Committee at Impact100, as well as Chairperson
at Advanced Brain Monitoring in San Diego.

Roche earned her M.B.A. degree from the UCLA Anderson School of
Management, and a B.S. degree in Finance from the Wharton School at the
University of Pennsylvania.

We are very pleased to have Karen join us and lead the company
forward,” said Larry Drivon, chairman of the board at
She has the perfect blend of business acumen, wine industry knowledge,
and personal humility to inspire staff and achieve greatness.”

is a wine ecommerce company co-founded by Master Sommelier Ian Cauble,
who is star of the SOMM movie series, available on Netflix. The company
gives customers access to sommelier-selected wines from around the
world, to enjoy immediately or to thoughtfully expand their wine cellar
collections. SommSelect offers a free subscription to daily e-mails that
bring a sommelier’s wine knowledge and experience to everyone, at every
budget, every day.


Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925
354 7444

error: Content is protected !!