(NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced it will demonstrate its new Cobra JoyRide™ for Android™.....">
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Cobra Electronics to Showcase Award-Winning Cobra JoyRide(TM) for Android at Mobile World Congress 2012

New Features Include Auto-Reply Texting, Quick-Dial and Quick Navigation

February 22, 2012 --

CHICAGO, IL -- (Marketwire) -- 02/22/12 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced it will demonstrate its new Cobra JoyRide™ for Android™, an innovative smartphone charger, in the Android stand at Mobile World Congress 2012. Cobra JoyRide makes in-car phone use more convenient than ever for users of Android-powered smartphones. Cobra is showcasing Cobra JoyRide during Mobile World Congress 2012, which is taking place at the Fira Montjuïc in Barcelona, Spain today through March 1, 2012 at the Android stand, Booth # 8 - 8C32 and 8 - 8C35.

The Cobra JoyRide for Android is more than a powerful in-car USB charger. It is a car charging accessory with a free Cobra application designed to customize the way a consumer's Android-powered smartphone behaves upon entering and exiting their vehicle. This breakthrough innovation in driving safety and convenience leverages the power of the new Android Open Accessory™ framework to launch any number of applications vital to the user giving quick access to music, maps and contacts. Cobra Joyride features a push button control and a number of driving related features including auto-text reply "I am driving right now" and customizable in-car settings which are activated simply by connecting the Android smartphone to the Cobra JoyRide charger via micro-USB.

The free companion Android app communicates with the charger using the cable it uses to charge the phone. Pushing a single button on the charger can cycle through a customizable loop of apps, initiate voice commands, share information about road hazards, pause and play music, and call pre-selected contacts or navigate to a saved address. The Cobra JoyRide smartphone app also records the GPS position of the owner's vehicle on the Android phone to help them navigate back to their parking spot with either maps or compass.

"Cobra Joyride represents the type of consumer application that truly leverages the power of the Android Open Accessory Platform," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "We are energized to showcase Cobra JoyRide to our growing and loyal Android-enthusiast community at Mobile World Congress."


Pricing & Availability:
The new Cobra JoyRide is scheduled to be available in Q4 with a MSRP of US$39.95 including the free Cobra JoyRide app from Android Market™. The product is compatible with the newest Android-powered smartphones utilizing OS 2.3.4 or greater and incorporating the Android Open Accessory capability.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Android and Android Market are trademarks of Google, Inc.

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact


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