Gravy Analytics and adsquare Partner to Offer Event-Based Audiences via adsquare's AMP
Event-based audiences let marketers target committed mobile consumers
June 19, 2017 --
LEESBURG, Va. and NEW YORK, June 19, 2017 /PRNewswire/ -- Gravy Analytics, the leading provider of real-world consumer intelligence based on verified attendances, and adsquare, the neutral mobile data exchange for advertisers and media buyers, today announced the availability of Gravy Audiences through adsquare's audience management platform (AMP). The partnership enables marketers using AMP to use Gravy's unique location-based audiences for their programmatic advertising campaigns.
Gravy's location-based audiences give marketers the added context and precision of event attendance. While other location-based audiences let marketers reach consumers observed at Madison Square Garden, Gravy Audiences enable marketers to reach those that attended a New York Liberty game, a Billy Joel concert or a WWE Live event. Gravy's interest-based audiences like "NBA Basketball Fans", "Pop Music Fans" and "Sports Fanatics" let marketers target only those consumers likely to be interested in their offer. Marketers can also create more engaging campaigns that speak directly to mobile consumers' specific interests and activities.
"By partnering with Gravy Analytics, adsquare allows advertisers to access contextual event data, which is invaluable for targeting," said adsquare CEO & co-founder Tom Laband. "The granular data provided by Gravy Analytics means that advertisers using adsquare's AMP can now not only target concert or sports game goers, but also drill down to the specific music genre or sport type when building campaigns."
Gravy Analytics analyzes consumer attendances at more than 10 million places and 1 million events to create its lifestyle, enthusiast and in-market audiences. Consumer attendances are verified at places and points-of interest across the U.S. including retail stores, restaurants, hotels and more. The company tracks both national and local events, ranging from major league sports and music concerts, to small community events and happy hours. Gravy also monitors industry-related events and builds B2B audiences that let marketers reach industry professionals. The company offers more than 200 ready-to-use mobile audiences today.
adsquare's self-service Audience Management Platform (AMP), a sophisticated data buying and audience modeling tool, is used by leading programmatic buyers at media agencies and their trading desks on a global scale. Primarily built for location data, adsquare has expanded its offering by adding more data providers from different sources and dimensions - from household and purchase to psychographic and app usage data, proximity and contextual event data.
"We're thrilled to enable marketers who use adsquare's AMP to target mobile consumers based on the places they go and the events they attend in the physical world," said Anurag Mehta, senior vice president and general manager for Gravy Analytics. "AMP allows marketers to assemble audiences to meet their precise campaign needs, and event attendance is the truest indicator of consumer commitment. There's simply no better way to identify engaged, in-market consumers."
About Gravy Analytics
Gravy Analytics delivers real-world location intelligence to advertisers and brands. Where we go is who we are. Gravy's patented technology, AdmitOne, verifies consumer attendances at millions of places and events, providing unprecedented insight into consumer activities and interests. Advertisers rely on Gravy Audiences to power precision-targeted mobile advertising campaigns. Brands trust Gravy Insights to provide unmatched customer and competitive intelligence. Gravy Analytics processes billions of location signals each day from its nationwide base of opted-in mobile devices for unparalleled reach and scale. For more information, visit www.gravyanalytics.com.
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom, Mastercard or TomTom. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit http://www.adsquare.com, follow @adsquarecom or contact email@example.com.
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SOURCE Gravy Analytics; adsquare
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