UberMedia Announces Beta Launch for Vista AI, a Fully Anonymized Mobile Location Intelligence Platform, to Deliver Consumer-Conscious Insights

UberMedia also reaffirms commitment to privacy and education,
unveiling industry’s first-ever online resource center and guide to
mobile location data

PASADENA, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AdTech?src=hash” target=”_blank”gt;#AdTechlt;/agt;–UberMedia,
the leading provider of aggregated mobile location data and
intelligence, today announced the beta launch of Vista AI, a fully
anonymized mobile location intelligence platform that delivers
actionable insights to businesses without compromising accuracy or
quality. The beta launch of Vista AI coincides with the release of Mobile
Location Data University
(MLDU), an UberMedia-sponsored online
resource center dedicated to educating businesses and consumers on the
complexities, uses, and analytic potential of mobile location data.
Vista AI is expected to officially launch later this year.


Vista AI builds on UberMedia’s consumer-conscious approach to mobile
location data and allows users to better understand consumer behavior
and market trends, as well as to assist in site selection and trade area
modeling. Backed by UberMedia’s best-in-class accuracy, quality and
scale, Vista AI provides businesses with access to tailored,
market-level insights regarding their consumers and competitors, while
successfully navigating the complexities associated with individual
device data.

Vista AI’s simple online interface allows users to easily construct
highly customized location queries to find solutions to their business
challenges. Using Vista AI’s powerful technology, UberMedia is then able
to analyze quickly and return fully anonymized data sets from its vast
network of mobile location data suppliers, delivered in a variety of
formats, including insight datasets, interactive reports, or even an API.

“We believe mobile location data is best used to analyze trends and
aggregate consumer behavior,” said Gladys Kong, CEO of UberMedia. “With
the California Consumer Privacy Act coming into effect in 2020, our goal
is not only to comply with consumer privacy legislation, but also to
give customers the peace of mind that they can still use our platform to
answer their business questions with fully anonymized and aggregated
insights.”

Additionally, Vista AI offers users access to ‘Market Potential,’ a
powerful new feature that captures insights with anonymized and
aggregated human movement data from massively pre-processed data. With
more accurate modeling and easy-to-use formatting, ‘Market Potential’
helps users identify hidden opportunities by better understanding:

  • Retail Potential: Information related to the retail potential
    of residents and workers within the geography;
  • Dispersion: Pre-processed movement data that identifies
    patterns of movement into and out of a specific geography;
  • Pulse Daypart: Count and device density within a geography by
    hour of day and day of week;
  • Pulse Trend: Ranking of geographies based on growth in mobile
    activity over time.

Vista AI expands UberMedia’s leadership in using location intelligence
to enhance business strategy for diverse industries, including
commercial real estate, retail and tourism.

In addition to announcing the beta launch for Vista AI, UberMedia also
announced the launch of Mobile
Location Data University
(MLDU), the industry’s first online
resource center dedicated to educating businesses and consumers on the
complexities, uses, and analytic potential of mobile location data. MLDU
is sponsored by UberMedia and TSCG Analytics, and includes partners such
as Environics Analytics, Miren.co, BI Spatial, and X-Mode.

As an independent, online resource, MLDU will feature educational
content contributed by industry leaders, changemakers, and thought
leaders to better educate consumers and support professionals working
with mobile location data. Through easily accessible lessons in the form
of articles, videos, and downloadable documents, MLDU makes learning
mobile location data and understanding its potential as simple as
possible.

“As the location intelligence market has expanded, the level of noise,
misinformation, and misleading marketing claims have grown in parallel
to the business opportunities. We heard loud and clear from our
customers that there is a pressing need for independent expertise
dedicated to providing clarity in this crowded marketplace,” said Gregg
Katz, Chief Strategy Officer at TSCG Analytics. He added, “We’re excited
that UberMedia also recognized this need and co-sponsored this valuable
resource with us. ”

At its release, MLDU includes non-technical educational content that
assists analysts, marketers and business managers at various stages of
working with mobile location data. From a basic glossary to advanced
concepts on trade area modeling, MLDU defines mobile location data,
details how to use it, and recommends ways to work with vendors through
informative articles explaining what questions to ask mobile location
data vendors and how to evaluate their responses.

“From our interactions with the Interactive Advertising Bureau (IAB) in
the media and marketing industry, we realized that an equivalent need
existed in the mobile location data market,” said Kerry Pearce, Chief
Product Officer and SVP Engineering at UberMedia. “We take pride in
launching MLDU and look forward to continuing to work with our partners
and competitors to further the development of an ethical and responsible
industry resource.”

For more information on Mobile Location Data University and to view
currently published resources, please visit: https://www.mldu.org.
To learn more about potential MLDU partnerships and opportunities to
contribute content, please contact info@mobilelocationdata.org.

Retailers are invited to visit UberMedia during RECon 2019 in Las Vegas
this week (Booth N1318) to learn more about Vista AI, UberMedia’s
complete location intelligence offering, and MLDU.

About UberMedia

UberMedia
provides the highest quality mobile data solutions trusted by businesses
to creatively solve their persistent challenges. The company’s diverse
suite of products process billions of social, demographic, and location
signals daily for Fortune 500 companies across retail, automotive, and
entertainment to better understand and influence modern consumers with
the most accurate business decision science. Recognized as a pioneer in
mobile location intelligence, UberMedia was listed as Fast Company’s “50
Most Innovative Companies,” The Wall Street Journal’s Top “50 Startups,”
Entrepreneur Magazine’s “Best Entrepreneurial Companies in America,” and
as one of Advertising Age’s “Best Places to Work.” UberMedia is
headquartered in Pasadena, CA. For more information, visit http://www.ubermedia.com.

Contacts

Landen Zumwalt
Salient MG for UberMedia
Landen(at)salientmg.com

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